Marketing, Advertising And Branding in Thampanoor

t was the year 1980 when Advertising was defined in crude terms and was boiled down to just two conc... epts and three versions of it, giving only vague ideas to people regarding what they sell. J.B Mohan, a young researcher at the University of Kerala and a scriptwriter for radio dramas at the All India Radio Station, stumbles upon a few of the radio ads run by the station and decides to do a better job at it. Hence was born SRAVIA. SRAVIA became the bellwether in the advertising arena with our initiation into radio, the most popular media of the time. We published radio campaigns for big name+ More