SMS is a great medium to reach lakhs of customers and to ensure that each targeted audience gets the message we try to deliver. We have a database of 1.5 Crore cell phone uses in Kerala spread over different service providers. SMS campaigns could be conducted region wise to attract customers
or business people, who care their customers, ... have requirement to keep in touch in minimum cost. Outgoing SMS is one of cheapest modes of communication.
Different levels of sub category come under outgoing SMS on the basis of customer requirement for the geographical reach, quality of service, speed of service.
E.g.:-
Retailers require product information and promotions to reach customers where as a share broker needs his stock tips to reach in time.
Government organization wants its announcements to reach in the country only. But c+ More
