Social media streaming has made the leap from novelty to necessity. Channels like Twitter, Facebook, and Instagram are racing to add live video to their platforms and brands are adjusting their social strategies accordingly.
Audiences demand live video, and it’s easy to see why. Live video adds a human touch to posts that text and imag... es can’t compete with. According to our survey, conducted with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.
Video provides some of the highest engagement on social media. It’s an interactive and appealing method to push content out and grab the attention of your target audience, which improves SEO. Really, video content is a win-win for everyone.
But a professional live setup with + More
