Among the earliest of its types in Kerala, Elite Supermarket was started on April 4, 1991 when the concept was just emerging among the elite population of the city, and majority trade was in traditional provision stores.
Started as a proprietary concern of Shri T.R Vijayakumar, an engineering graduate himself and belong... ing to a leading business family, owning the trade name of ELITE in textiles, jewellery, food processing, marine exports, it made quick strides to be the foremost shopping centre for domestic needs, not only for the elite, but patronized by all sections of the purchasing community.Elite was later converted into a partnership concern with Mrs. Vijayakumar and two sons as partners.+ More
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