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Digital marketing is the practice of promoting products or services using online channels such as search engines, social media, email, and websites. It helps businesses reach their target audience, increase brand awareness, and drive sales through strategies like SEO, content marketing, and paid advertising. Unlike traditional marketing, digital marketing offers measurable results, allowing businesses to track performance and optimize campaigns in real time. With data-driven insights and personalized targeting, companies can engage potential customers more effectively. As technology evolves, digital marketing continues to be a crucial tool for business growth, ensuring a competitive edge in the online marketplace.