SUNRISE CITY SUPERMARKET

A household name in the UAE today, Sunrise entered this market on a humble note in 1977. During this period, we have earned the label of 'your friendly neighborhood supermarket', competing with the biggest names in this sector. The niche we carved is worthy, both for our offerings as well as our image. While the path we followed was a determined and focused one, we could not have reached where we are without one key pillar - customer satisfaction. This has been our motivation as much as our invaluable reward and it continues to drive us ahead.

Standing strong as a supermarket chain with fourteen outlets in operation, and several more in the pipeline, our current strength of above three hundred employees has a lot to look forward to.

Starting with a restructuring plan to increase operational efficiency and a working model on infrastructure development, we see ourselves more than proficient to handle the new business developments.

We have already made a mark in the UAE's retail sector. With expansion plans and perspectives, our imprint will only get more deeply etched. The second phase will see the Sunrise City chain reaching into Abu Dhabi and other Emirates. We are sure of achieving the same recognition and success with every new household we service.

As you read this, negotiations with relevant partners are ongoing across the regions of GCC, North Africa and India. The company is also chartering its diversification into the hospitality and travel & tourism industries.