Shriram City Union Finance Ltd

About Shriram City Union Finance Ltd

Shriram City Union Finance offers personal loans to customer segments that do not have easy access to banks and similar institutions for speedy short or medium finance. Shriram City Union Finance provides personal loans to its existing and old customers, as well as customers of other Shriram Group entities.

Shriram City Union Finance started offering customized loans to the Small Enterprise segment in 2006, and since then, has continually focused on widening its customer base for this product. The small enterprises segment comprises of self-employed professionals, wholesale and retail dealers, merchants, builders, small and medium scale manufacturing concerns, catering services, tour operators, etc. Loans are customized to suit the requirements of the customers after having assessed and understood their business model.

Shriram City Union Finance believes that the small enterprises finance segment is still largely under banked, and most of the lending in this sector has traditionally been addressed by the unorganized players in various regions in India. Shriram City Union Finance expects the small enterprise segment which contributes 17% of India’s GDP to grow significantly in the coming years.