A chain of medical stores Initiated by the Govt. of India to make available Quality medicines at affordable prices for all under Pradhan Mantri Bhartiya Janaushadhi Pariyojana .
Jan Aushadhi Campaign-key objectives under BPPI
Make low priced quality medicines available for all through dedicated stores (PMBJK).
Marketing of generic drug... s through the Pradhan Mantri Bhartiya Janaushadhi Kendra(PMBJK)
Procurement of medicines from Central pharma PSUs and Private Sectors
Monitoring proper running of PMBJK
Reduce unit cost of treatment per person, more particularly suffering from chronic ailments.
Create awareness through education and publicity that high price of drug does not necessarily imply high efficacy and potency.
Create a demand for low-priced generic medicines.
Encourage doctors, more specifically in government hosp+ More